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Expanding Globally: A Case Study in Overcoming Challenges with Strategic Solutions


 CHINT Group, founded in 1984, is a leading global provider of intelligent energy solutions and smart manufacturing systems. With the establishment of Astronergy in 2006, CHINT officially entered the field of new energy, dedicating itself to the research, development, production, and sales of photovoltaic products. Through its business presence in over 140 countries and regions worldwide, CHINT has demonstrated its ambition and expansion capabilities in the process of globalization.


CHINT Group’s business covers multiple sectors including electrical product manufacturing, intelligent control, new energy, and smart home solutions. In the field of new energy, particularly in the photovoltaic industry, CHINT, through its subsidiary Astronergy, focuses on the manufacturing and sales of photovoltaic cells and modules. Its products enjoy a high reputation worldwide. CHINT holds a prominent position in the photovoltaic industry. As a subsidiary of CHINT, Astronergy has not only been recognized as a “Tier-1 PV module manufacturer” multiple times but also ranks seventh in global PV module shipments, demonstrating its significant position and influence in the global photovoltaic industry.

Interview on CCTV


Cooperation of CHNIT and HUAWEI 


CHINT Around Global

Four Global R&D Centers: Shanghai, Los Angeles, Cairo, Frankfurt.

No. of Global manufacturing base: 26.

No. of International Logistics Center: 20+.

CHINT in Germany


Partner and Customer of CHINT:

Huawei is a leading global provider of telecommunications equipment and consumer electronics.

Hisense is a multinational electronics manufacturer specializing in televisions, appliances, and mobile devices.


 Destination countries of CHINT:


The United Kingdom

The United States


South Korea




Services from Gonex:




Challenges Encountered:

In its globalization process, CHINT has encountered various challenges including cultural differences, differences in legal regulations, intensified market competition, and the recruitment and management of overseas talents. Particularly, in terms of compliance and local policy awareness, CHINT needs to deepen its understanding and adapt to the business environment and legal requirements of different countries.

Limited Understanding of Local Policies: Adapting to the diverse regulatory environments across different countries posed a significant challenge. CHINT struggled with insufficient awareness of local policies and market dynamics, hindering their ability to effectively operate in new territories.

Scale Limitations in Certain Markets: In some regions, CHINT’s business scale was not yet substantial enough to leverage economies of scale fully. This limitation impacted their cost efficiency and operational effectiveness, inhibiting their growth potential.

Inefficiencies in Supplier Networks: Delays in processing work visas due to inefficient supplier networks affected project timelines and disrupted normal payroll operations, highlighting the importance of streamlined supplier management for CHINT.


Strategic Solutions Provided by Gonex:

 Gonex provides a comprehensive range of services to support CHINT’s globalization process, including Employer of Record (EOR), freelance consulting, legal and policy consultation, and more:

Thorough Compliance Auditing and Consultation: Gonex not only conducts compliance audits for CHINT’s employees but also delves into the analysis of each country’s legal regulations to ensure that CHINT’s business strategies and operations fully comply with local requirements. Through close collaboration with local legal advisors, Gonex ensures that CHINT’s operations worldwide adhere to the latest regulations and standards.

Tailored Employee Benefits Program Design: Recognizing that employee benefits are crucial for attracting and retaining overseas talent, Gonex designs customized benefit programs for CHINT based on cultural and legal requirements in different countries and regions. This includes working closely with CHINT to compare and optimize budgets, ensuring that the offers provided to employees are attractive and fair.

Complex Employment Solutions for Multinational Employees: Facing the need for employees to work in multiple countries, Gonex provides innovative and compliant employment solutions for CHINT. This includes drafting legal employment contracts in the home country and handling corresponding work visa and social security issues based on employees’ work requirements in different countries, ensuring employee mobility while complying with various laws.

Support and Management for Multinational Operations: Gonex’s one-stop multinational management services provide CHINT with unified support and coordination when operating in different countries. Whether it’s resolving daily operational issues or addressing complex challenges in multinational management, Gonex’s professional team can provide timely and efficient responses and solutions.

Customized Customer Service: Gonex understands that each enterprise’s needs are unique, especially during the process of expanding overseas business. Therefore, every service provided by Gonex is tailored to CHINT’s specific needs and encountered difficulties. This includes in-depth research on overseas markets, customized market entry strategies and compliance guidance, as well as human resources management solutions designed for specific markets.

Daily Q&A and Training: Gonex not only actively responds to CHINT’s questions but also proactively offers training opportunities, especially for the HR team, to help CHINT’s HR team better understand local policies and avoid potential compliance risks.


Through these services, Gonex effectively helps CHINT address various challenges encountered in the internationalization process, enabling it to smoothly expand its business globally while maintaining efficient operations and strong competitiveness.



Through strategic collaboration with Gonex, CHINT Group successfully overcame the challenges associated with global expansion. By leveraging Gonex’s expertise in compliance, employee management, and operational support, CHINT achieved smooth and efficient expansion into new markets while maintaining a strong competitive edge. This case underscores the importance of strategic partnerships and tailored solutions in navigating the complexities of international business expansion.

Why Gonex?

Experienced Management Team: each member in the team has 10+ years experiences in Overseas Human Resources Management, composed of seasoned HR professionals.

Powerful connection: Gonex has established over 10 entities worldwide, along with more than 30 stable partners, together offering the most comprehensive overseas human resource services to our clients.

Strict compliance with laws and regulations: At every step in our service process, Gonex strictly adheres to local laws and regulations, ensuring our clients completely avoid any legal disputes.

Competitive price: Gonex’s services are 20% more affordable compared to other companies in the industry, allowing our clients to allocate more resources to their core business.


What Gonex offer?

Employment of Record: This service helps clients legally hire employees in countries or regions where they do not have a legal entity established.

Payroll BPO service: This includes payroll project implementation plan development, project deployment, payroll calculation, payment of funds, administration of statutory and supplementary benefits, customized reporting, and other comprehensive payroll services.

Global Mobility: Based on the company’s internationalization strategy, the company assigns employees to overseas branches/subsidiaries and handles visa and tax matters in accordance with local policies, while assisting in the compliance management of employees throughout their international assignment life cycle.


GONEX One-Stop Solution: Your strategic partner

Compliance and Legal Adherence: GONEX’s Employer of Record (EOR) service ensures legal compliance in employing local staff.

Cross-Border Payroll and Tax Management: Streamlined payroll services simplify cross-border management.

Flexible Employment Solutions: Adaptable employment services cater to changing business needs.

International Talent Dispatch: Support services facilitate the dispatch of key talent to overseas.

Digital HR Management Platform: Technology-driven solutions enhance management efficiency and cultural integration.


Who do we serve?

Gonex served 70+ clients to expand overseas. The incomes of our clients like Mengniu, Kuaishou and CHINT are up to 192.4 billion.


Let Gonex assist you and your company with handling such complex overseas hiring processes! To access more information on corporate international expansion cases, global employment guidelines, worldwide compensation management, regulations for various regional countries, and factory establishment manuals in different nations, you are welcome to visit the GONEX official website at www.letsgonex.com to download these resources or view our company’s business introduction in PDF format (https://letsgonex.com/in.pdf).

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